The Modern Grind and Why We Created Apex

The Modern Grind and Why We Created Apex

Jonathon Dixon

3 min read | We live in an era where we are more switched on than ever before, but often, our physical health pays the price for our professional ambitions. I see it all the time in the fitness industry. Men are pushing harder, sleeping less, and dealing with levels of stress that our bodies were not necessarily designed to handle on a constant loop.

The Evolution of Intensity and Why We Created Project Hades

The Evolution of Intensity and Why We Created Project Hades

Jonathon Dixon

4 min read | I want to take a moment to look back at where this journey started for me and why we do what we do here at BootyNBuff. When I first got serious about training, I was like anyone else. I was looking for that spark, that bit of extra drive to get me through a cold morning session or a heavy leg day after a long day of work. Over the years, I have tried just about every supplement on the market. Some were great, some were frankly a waste of time...

WHAT'S WITH THE FIBRE BOOST BAR TAKEOVER?

WHAT'S WITH THE FIBRE BOOST BAR TAKEOVER?

Jonathon Dixon

3 min read | These bars are blowing up everywhere – from gyms to cafes, and all over social media. People love that they finally nailed a bar that actually delivers on fibre, flavour, and clean ingredients without feeling like a chore to eat

Protein Water: What The F*ck Is It?

Protein Water: What The F*ck Is It?

Jonathon Dixon

6 min read | Protein water. It's clear, it's refreshing, and it promises the muscle-building magic of a protein shake without the thick, milky texture. But what the hell is it, really?