Gday BnB Fam. I want to take a moment to look back at where this journey started for me and why we do what we do here at BootyNBuff. When I first got serious about training, I was like anyone else. I was looking for that spark, that bit of extra drive to get me through a cold morning session or a heavy leg day after a long day of work. Over the years, I have tried just about every supplement on the market. Some were great, some were frankly a waste of time, and others just left me feeling jittery and crashed out before I even finished my first working set.
As we grew the BnB community, I realized that our fam is made up of some of the hardest working people I have ever met. Whether you are training in our local Shire community at our Caringbah spot or following our programs from the other side of the country, you guys do not do things by halves. I felt we needed a formula that matched that level of intensity. We wanted something that was not just another product on the shelf but something that represented the absolute peak of what a pre workout could be. That is how Project Hades was born. We set out to create what we believe is Australia's strongest pre workout formula, designed specifically for those days when you need to push past what you thought were your physical limits.
The Philosophy of the Underworld
When we named this Project Hades, we were thinking about the grit and the grind of the deep, heavy sessions. We talk a lot about descending into the fire of a workout. It sounds intense because it is. Training at a high level is a test of character as much as it is a test of muscle. I have always believed that the gym is a place where you can leave the noise of the world behind and just focus on the task at hand. To do that effectively, you need a level of mental clarity and physical readiness that is hard to find when you are tired or stressed.
I have had many mornings where I have sat in my car outside the gym, staring at the steering wheel and wondering if I had it in me to hit a new personal best. Those are the moments when Project Hades really shines. It is not about taking a supplement to do the work for you, because we all know there are no shortcuts. It is about giving your body the tools to perform at its maximum capacity so that your hard work actually translates into results.
Understanding the Science of the Pump
One of the most important aspects of any high level training session is the pump. It is that feeling of fullness and vascularity that tells you the blood is flowing exactly where it needs to be. But beyond the way it looks in the mirror, there is real physiological importance to this process.
Research has shown that L Citrulline supplementation can significantly increase nitric oxide levels in the blood, which helps to dilate blood vessels and enhance blood flow to the working muscles during exercise. This increased blood flow is vital for delivering nutrients and oxygen to the muscles when they are under stress. In Project Hades, we have ensured a heavy dose of L Citrulline because we want that vascularity to be felt from the very first set.
To take it a step further, we included Nitrosigine. Scientific studies suggest that inositol stabilized arginine silicate, or Nitrosigine, can increase plasma arginine levels for up to six hours, providing a sustained increase in blood flow that lasts well beyond your actual workout. This is something I personally noticed when we were testing the early versions of Hades. The pump did not just disappear the moment I stopped lifting. It stayed with me, which is great for recovery and nutrient delivery post workout.
We also added a proprietary blend called S7. Clinical data indicates that this specific combination of seven plant based ingredients can trigger the body to increase its own internal nitric oxide production by up to 230 percent. By combining these different pathways, we aim to provide what we call skin tearing pumps. It is a feeling of being completely locked into the muscle you are training.
Endurance and Staying Power
There is nothing worse than starting a session with heaps of energy only to hit a wall twenty minutes in. I have seen it happen to so many people in the BnB Fam. They go too hard too early and then they have nothing left for their accessory work. This is why we focused heavily on endurance and fatigue buffering.
Beta Alanine is a staple for a reason. Scientific evidence demonstrates that beta alanine supplementation increases muscle carnosine levels, which acts as a buffer against the buildup of lactic acid in the muscles during high intensity training. This process helps to delay muscle fatigue and allows you to push through those final, difficult reps that really make the difference in your progress. You might feel a slight tingling sensation when you take it, which I personally love because it lets me know the formula is kicking in and I am ready to go.
The Mental Edge and Laser Focus
While the physical side of a pre workout is essential, I reckon the mental side is often overlooked. If your head is not in the game, your body will not follow. Project Hades is a high stimulant formula, but we worked hard to ensure it provides unrelenting focus rather than just a nervous buzz.
When you are under a heavy barbell, you need to be completely present. You need to feel every inch of the movement. We wanted to create a feeling of being locked in, where the rest of the gym disappears and it is just you and the weight. This laser focus is what allows you to maintain proper form even when you are exhausted, which is crucial for staying injury free and building sustainable strength.
Using Project Hades in Your Routine
Because Project Hades is our most intense formula, I always tell the BnB Fam to treat it with respect. It is not something you necessarily need for a light active recovery day or a quick walk. This is for your heavy squat sessions, your deadlift days, or whenever you are looking to break a plateau.
I find that taking it about fifteen to twenty minutes before I start my warm up is the sweet spot. This gives the ingredients time to enter the system so that by the time I am onto my working sets, everything is firing. If you are new to high stim products, I always suggest starting with a half scoop to see how you go. We want you to feel empowered and strong, not overwhelmed.
A Note on Quality and Community
As the founder of BootyNBuff, I take a lot of pride in what we put our name on. Our shop in Caringbah is not just a place to buy gear and supplements: it is a hub for people who are serious about their health and fitness. Everything we create, from our high performance leggings to our Lean Protein and our pre workouts, is designed with the goal of helping you feel confident and capable. Project Hades is a testament to that drive for perfection.
We do not believe in gimmicks or empty promises. We believe in hard work, evidence based ingredients, and a supportive community. When you join the BnB Fam, you are joining a group of people who want to see you succeed. We are all on different stages of our journeys, but we share that same drive to be better than we were yesterday.
I would love to hear from you guys. What is your go to session when you really need to dial it in? Are you chasing a specific personal best on the big three lifts, or are you focused on building more endurance this year? Let me know in the comments or come see us at the shop for a yarn. Let us keep smashing those goals together.
Stay strong,
Jonathon Dixon
