We’re answering the age old question of how much protein we actually need to see results. I remember when I first started my own fitness journey back in the day, I was completely overwhelmed. I would spend hours scrolling through forums and reading magazines, and it felt like everyone had a different answer. Some blokes at the gym would tell me I needed to eat my body weight in steak every day, while others said protein was overrated. It was confusing and, honestly, it made the simple act of eating feel like a chore.


At BootyNBuff, we have always been about more than just the apparel. We are about building a community where we share real, practical advice that actually works in the real world. Whether you are rocking our latest leggings or using our resistance bands in your garage gym, I want you to feel confident that you have the right information to fuel your body. Today, I want to cut through the noise and give you a clear, evidence based look at protein so you can stop guessing and start growing.


Protein is essentially the building block of our bodies. When we train hard, we create tiny tears in our muscle fibers. Protein is what goes in and repairs those tears, making the muscle stronger and more resilient than before. But it is not just about muscle. It helps with satiety, which is that feeling of being full and satisfied after a meal. This is huge if you are trying to manage your weight because it stops you from reaching for those sugary snacks an hour after lunch.


The scientific community has spent a lot of time looking into exactly how much we need. Research indicates that most adults require between 0.8 and 1.6 grams of protein per kilogram of body weight daily. For a person weighing around 68 kilograms, that equates to roughly 55 to 110 grams per day. However, those of us in the BnB Fam are rarely just average. We are active, we are lifting, and we are pushing our limits. 


For active adults and athletes, the requirements are often much higher to support that constant repair and growth. Studies suggest that athletes may need between 1.2 and 2.0 grams of protein per kilogram of body weight each day. If you are currently in a phase where you are trying to lose body fat while preserving as much lean muscle as possible, some research suggests you might even go as high as 2.3 grams per kilogram. 


I have always found that having a simple benchmark makes life so much easier. That is why I often recommend aiming for around 50 grams of protein per meal for most active people. I know that might sound like a lot if you are used to just having a piece of toast for breakfast, but it is a fantastic target for supporting recovery and keeping your energy levels stable throughout the day. While some general guidelines suggest 20 to 40 grams per meal is enough to optimize muscle protein synthesis, hitting that 50 gram mark ensures you are covering your bases, especially if you only eat three or four times a day.


So, what does 50 grams of protein actually look like on a plate? It is easier to achieve than you might think. If you are on team chicken, a standard 8 ounce chicken breast will get you right to that 50 gram mark [Source: Heart Association]. If you prefer fish, you could look at 8 ounces of salmon paired with a small handful of almonds to reach that same total.


For the plant based members of our community, it takes a bit more planning but it is absolutely doable. You would need about 20 ounces of firm tofu to hit 50 grams of protein. I often suggest that our vegan and vegetarian friends focus on a variety of sources throughout the day to ensure they are getting a full profile of amino acids. 


One of my personal favorite ways to hit my target when I am flat out running the business is to use a high quality supplement. A good quality protein, like our BootyNBuff WPI, is essential for this process. One scoop usually gives you around 25 to 30 grams of protein. If you mix that into a bowl of Greek yogurt, you are looking at a quick and easy 50 gram snack that tastes like a treat but fuels your recovery.


I also want to touch on the importance of protein for our older members. As we age, our bodies can become a bit more resistant to the signals that tell our muscles to grow, a concept known as anabolic resistance. Because of this, experts often recommend that adults over the age of 50 aim for 30 to 35 grams of protein per meal, and potentially up to 1.2 to 1.6 grams per kilogram of body weight daily. It is never too late to start prioritizing your protein intake to maintain your strength and mobility.


Timing also plays a role, though it is perhaps less stressful than the old school gym myths suggested. You do not need to chug a shake the very second you finish your last set. However, consuming protein within two hours of a resistance training session has been shown to be beneficial for muscle health, particularly in older populations [Source: Stanford Lifestyle Medicine]. Within one hour of exercise, aiming for 15 to 20 grams can help kickstart the recovery process.


A common mistake I see is people trying to cram all their protein into one massive meal at the end of the day. While your body will still process it, spreading your intake across three or four meals is generally more effective for keeping your muscles fueled and your appetite in check. Think of it like watering a plant. You wouldn't give it ten liters of water on Monday and nothing for the rest of the week. You give it a little bit consistently so it can thrive.


I also want to remind everyone that more is not always better. While protein is vital, going way beyond 2 grams per kilogram of body weight for a healthy adult might not provide extra benefits and could mean you are missing out on important fats and carbohydrates. It is all about balance. We want to fuel our performance, but we also want to enjoy our food and have the energy to live our lives. 


In my own journey, I found that once I stopped stressing about every single gram and focused on hitting that 50 gram per meal benchmark, my results really started to take off. I felt stronger in the gym, my recovery time improved, and I stopped feeling that mid afternoon energy crash. It simplified my life and allowed me to focus on the training I love.


We are all at different stages of our fitness journey, and your specific needs might change depending on whether you are training for a marathon, trying to hit a new personal best on the squat rack, or simply trying to stay healthy and active. If you have specific health concerns, especially regarding your kidneys, it is always a wise move to consult with a dietitian or healthcare professional to find the exact range that is right for you.


I am curious to hear from you guys. How do you find hitting your protein targets? Do you have a go to meal that makes it easy, or is it something you still struggle with? Drop a comment below and let the BnB Fam know your best tips or what you are currently working toward. We are all in this together, and I love seeing how everyone supports each other in reaching those goals. 


Stay strong and keep pushing.


Jonathon Dixon

Founder, BootyNBuff

Jonathon Dixon